The cellular market is a highly competitive, demanding and challenging one. The new challenges in the business legislation, entry of third and fourth operator in the year 2001 –2002 has demand the cellular companies to build up strong competitive advantages. Quick acquisition of customers and their increase in usage was important for faster breakeven.
Understanding of the customer needs in terms of Usage, Products and Services is a must for market leadership.
Though there is rapid expansion of Coverage/network, it is found that some areas like remote location, hilly areas, Cellars/Apartments, thick residential areas, factories etc are not getting optimum signal or the signal is weak, leading to the mobile phone user to abandon the facility. |
